I frequently encounter misconceptions about marketing and public relations, and what they actually accomplish vis-a-vis a company’s strategic objectives. The most notable of these is the belief that public relations and marketing are the same thing. These are actually two distinct functions within a company, whether a large global organization with thousands of employees, or a small business with just a handful.

While both marketing and PR must be integrated into a company’s overall brand...

I recently received an email from an an organization I support, which came from an individual’s email address. The subject line read, ‘quick note to say thanks.’ It was written in all lower case and I didn’t immediately recognize the sender’s name - so I was intrigued enough to open the email. I then realized it was from an organization I frequently receive messages from, but because it seemed more personal, I felt compelled to open it. 

Over the past decade, we’ve grown accustomed to...

In my previous post, I discussed the importance of subject lines in email marketing.

Another key consideration, which I forgot to mention, is the importance of knowing your target audience. Understanding who you are trying to reach through email marketing, and why, is just as important as the language you craft to populate your outbound messaging.

Just this week I received a marketing email that illustrates why it’s important to know your audience, or risk alienating it before recipients...

All the buzz around the solar eclipse on Aug. 21 got me thinking about how and when clients can mistakenly 'eclipse' their own brand.

I recently did some copywriting for a real estate client. as part of an effort to promote several ‘hot properties’ that had just come on to the competitive Manhattan real estate market. This wasn’t the first time I wrote several descriptions for both online listings and an imminent set of Open Houses; I recently helped the client relaunch their website and...