For my inaugural post in this blog, which is dedicated to effective branding and impactful communications, I thought I would take a look at LinkedIn and its utility as a professional and personal branding platform. 

LinkedIn, like so many platforms that fall under the social media category, has become a robust resource for its more than 467 million users worldwide. Employers, recruiters, job seekers and the business community at large indeed turn to it to find workforce talent, but have come...