How can I help you tell your story and raise your brand profile?
I am a strategic communications professional with extensive experience creating and executing effective marketing and PR plans within the life sciences, healthcare, government, advertising, broadcast news and non-profit sectors. I am also a senior team member, relationship builder, adept leader and collaborator who inspires others and effectively leads both B2B and B2C communications for leaders within their industries. I have demonstrated the ability to work as an external-facing member of senior teams, create winning annual marketing plans, develop and execute effective digital marketing campaigns, and communicate with all levels of sales and management on key ROI metrics, best practices and lead generation. I am proficient in Mandarin Chinese and Spanish.
What they're Saying
A "consummate professional," her "passion and tenacity" are "a pleasure to work with"
Experience Highlights
Healthcare Marketing Manager
L.E.K. Consulting
Media Relations Manager & Director
Former pr executive for CNN, CBS, Msnbc and mtv networks
Deputy Communications Director
Executive office of health and human services for the commonwealth of massachusetts
Director of Marketing and Public Relations
Infinata, Now Globaldata
Senior Marketing Manager
IBM watson HEALTH
Education Highlights
Barnard College, Columbia University
B.A. in English
Causes
Animal Rescue
donor, volunteer and advocate
Justice for the Wrongly Accused/Convicted
Donor and advocate
Food Security
Advocate for access to safe, healthy food for all
Access to Education, Healthcare
Volunteer, advocate
Interests
International Travel, Tennis, Cooking, Dance, Fitness
Skills
crisis communications
16
Public Speaking
19
Copywriting
14
Social Media
18
Project Management
11
strategic communications
20+
media relations
20+
Questions & Answers
Do you have any samples of your work?
Yes - please scroll down for weblinks to, and PDFs of, my work. I am also happy to share additional samples directly through email.
What would you like clients/employers to know?
If you are looking to raise your brand profile and more effectively tell the story of how you innovate and lead within your industry, we should chat. I would love to help you!
What are you working on right now?
I am currently working full-time at a global strategic consulting firm, specifically in the healthcare sector. This encompasses practice areas in biopharma, medical technology, HCIT, health systems and payers - as well as healthcare private equity and new entrants into healthcare such as retailers.
Describe your greatest accomplishment.
My greatest professional accomplishment was acting as an international spokesperson while on a work assignment in Java, Indonesia, when a 6.4 M earthquake struck. I am very proud of how swiftly and calmly I was able to respond to reporters on behalf of the aid organization I worked for at the time, as well as communicate effectively what displaced and injured people needed the most.
Who are your main professional influences?
My entrepreneurial mother My mentor/first PR boss
Why did you choose your profession?
I love communications in all forms - written, verbal, visual - and the creativity that comes with telling a story effectively. All companies, brands and people have have a story to tell - sometimes they just need a little help crafting the narrative. I'm passionate about the impact communications can have on effecting change. One example of something that I am deeply committed to is to the transformation of healthcare in the U.S and its costs -- this will only happen with participation from all: healthcare providers, payers and patients. In order to do this, effective messaging is critical.
All the buzz around the solar eclipse on Aug. 21 got me thinking about how and when clients can mistakenly 'eclipse' their own brand.
I recently did some copywriting for a real estate client. as part of an effort to promote several ‘hot properties’ that had just come on to the competitive Manhattan real estate market. This wasn’t the first time I wrote several descriptions for both online listings and an imminent set of Open Houses; I recently helped the client relaunch their website and...
